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B2B Ideal Client Profiling
Course introduction
Welcome to the ICP course! 🐝🐝🐝
Understanding the ICP framework
1. ICP introduction (the WHEN, the WHY, and the HOW) (9:39)
2. Your company's strengths (what are you really good at?) (9:37)
3. Your market opportunities (Important market insights) (7:23)
4. Defining your B2B ICP (11:44)
5. Conversation starters (best ways to engage with your target) (7:07)
6. B2B ICP framework wrap up (6:31)
Implementing the ICP framework
1. Understanding your business strengths and market opportunities (16:36)
2. Using Sales Navigator to define your ICP (31:04)
3. Starting conversations with your ideal target (14:39)
4. 3 ICP examples (20:38)
Knowledge library - resources, templates and FAQs
1. ICP creation workbook
2. ICP chapter from Sweet Leads
3. BizzBee knowledge library
4. External links
5. ICP client examples
Course quiz
B2B Ideal Client Profiling course quiz
6. B2B ICP framework wrap up
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