1. Start reflecting on your business
Digging deep into your existing business can help you better shape your ideal client profile. We'll define your business type, your value offering and analyse your current and past clients.
2. Stay open to new opportunities
Get hold of a different market perspective of the industry, business segments, competition, and learn how to interpret that data.
3. Define your ICP
Using the insights you'll gain, you should be able to define your ICP. You'll establish the industry, company firmographics (size, location, etc.), and the specific positions you should target within these companies.
4. Perfect your conversation starters
Being aware of your ICP is not enough. Put this knowledge into practice. Understanding your potential clients' problems, desires, aspirations, needs, means you can serve them better. And can give you the boost in starting some meaningful win-win conversation.