1. ICP introduction (the WHEN, the WHY, and the HOW)

I've created a total of six ICP training videos, whose aim is to teach you the framework that will help you define your ideal target audience. I will begin with defining the ICP framework and all of its elements, as well as highlighting the best time for you to have an ideal client profile. I cover these 3 questions in this video:

  • When is the right time to define your B2B Ideal Client Profile?
  • Why do you need a defined B2B Ideal Client Profile?
  • How can you define your B2B Ideal Client Profile?

One size does not fit all

There are no jeans in this world that are going to look good on everybody. You can be a model; still, some pairs will not suit you well. We are all different inside and out, and our bodies require different types of jeans

The same analogy applies to your business solution. There will be businesses that will find it really useful and some that donโ€™t. Thatโ€™s why you need to define your Ideal Client Profile (ICP) first. Nothing is more important than knowing if you are talking to the right person. 

Also, you have to be aware of your skills. Youโ€™ve got to know which issues you can solve. You are not almighty, and no person in this world has a one-size-fits-all solution. 

Defining the Ideal Client Profile

Below you will find the illustration of our ICP-defining framework, which I intend to teach you during this course. Each part of the framework will be covered in-depth in this course. In the end, youโ€™ll have insights and examples of how this framework applies to your business solution. 

Flower Scouting Framework for ICP-defining

Complete and Continue