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B2B Outreach Campaign Optimisation
Course introduction
Welcome to the campaign optimisation course! 🐝🐝🐝
Understanding the campaign optimisation framework
1. Campaign Optimisation Introduction (7:49)
2. LinkedIn invitation and acceptance rate (6:04)
3. Sending Emails, Delivery and Open Rate (4:34)
4. Engaged in conversation (response rate) (5:07)
5. Meetings (4:22)
Implementing the campaign optimisation framework
1. Campaign Report - Value and Proper Use (71:03)
2. Optimisation reporting examples and case studies (38:43)
Knowledge library - resources, templates and FAQs
1. Campaign optimisation workbook
2. Campaign optimisation chapter from Sweet Leads
3. BizzBee Knowledge Library
4. External links
5. Templates
Course quiz
B2B Outreach Campaign Optimisation course quiz
4. Engaged in conversation (response rate)
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