Why should you optimise your outreach campaign?

Without a good campaign report, optimisation is impossible. You simply can't improve the outreach campaign if you don't know how it is performing. Another important thing here is testing and understanding what works and not, when you offer specific services to particular targets.

To do this, you need to measure, and optimise your outreach campaigns.

What do our students have to say?

Throughout the duration of this course I have gained a lot of knowledge and practical strategies that will be beneficial to me and my business. Hat off to you Dancho! You have helped me understand my business’ strengths and weaknesses and how to use that to get the ideal leads for me.
I must say incredibly insightful course! If you want to dive further into the world of leads and ICP then look no further. Dancho’s expertise will guide you in the best way possible!
I found the course interesting, challenging and most of all, valuable! My knowledge about ICP has increased tremendously. Thank you for making the course so enjoyable! It exceeded my expectations.

After taking this campaign optimisation course you can:

1. Understand what needs to be measured

Instead of measuring all elements of the outreach process, learn which are the key metrics that you should be focusing on.

2. Understand the meaning behind the elements you are measuring

Which metrics would you consider as 'good' or 'bad' numbers for your campaign?

3. Learn what to improve and how tweak your campaign for better outcomes

By interpreting the meaning behind your campaign metrics, you can learn what needs to change for better results.

The 4-step campaign optimisation framework

1. LinkedIn outreach - measuring invitations sent and accepted

Measuring the number of new people added to your funnel, as well as the number of accepted invitations.

2. Email outreach - measuring emails sent, delivered & opened

Examining the number of emails sent in the email campaign, how many are received, and opened by the recipients.

3. Measuring response rates

Taking a look at how many people engaged with your campaign, and their responses.

4. Measuring meeting quantity and quality

The number of people who schedule a meeting with you, as well as the quality of it.

Meet your coach

Dancho Dimkov, MSc Executive MBA CMgr CMC is a B2B outreach consultant, serial entrepreneur and dedicated growth enthusiast. He is on a mission to help SMEs grow while taking into consideration their limited budgets.

His entrepreneurial spirit shone in early childhood, and at just 22 years old he was recognised as a ‘Global Innovator for 2009’. This award brought him speaking engagements at major events in different corners of the world, from Finland and India to Brazil and beyond.

From being a digital nomad to running a lucrative company, he’s committed to figuring out all the ins and outs of the outreach process. And he’s not afraid to face his fears. “As a founder of a bootstrapped consulting company, I can divulge that my main fear was not ensuring enough revenue to cover our monthly costs and not having some extra for investment in growth.”

Helping 450+ worldwide clients led him to the ‘40 under 40 award’ and gave him the foundation and the needed proof for the 6 step ZZ framework.

3-layer approach

ICP Framework
Campaign optimisation framework

Strategic, high-level overview of outreach campaign optimisation, its elements, and uses.

How to do it
How to do it

A step-by-step guide on applying the campaign optimisation framework in your outreach campaigns.

Resources & templates

A set of resources, tools and templates that will guide you through the campaign optimisation journey.

Ready to redefine your business?

Join the HIVE!

Dancho’s course for defining the ideal B2B client, takes an interesting and easily-understandable approach in explaining how to adjust your mindset, and focus on the types of clients that are most likely to need and buy your offering.
I loved every piece of it. Opened my eyes on where to look for my ICP
Dancho is one dedicated and sharp entrepreneur who explained everything in detail, in such a short amount of time. I don’t think anyone could have done it better! I can’t wait for future courses and lessons. Great job!
I must admit that I knew very little of it before I enrolled in this course. Dancho does a great job of explaining all of the steps required. From Identifying the market strengths and opportunities - to deciding on the conversation starters later on. All in all, a great course worth every penny.
I found this course so helpful; it gave me a good grounding understanding in the basics and all I need to know about the ICP. It was an interesting, challenging, and a rewarding experience. I can’t wait for the next courses offered in this area.
I love how informative this course is. It helped me understand how important it is to create an ICP, leading me step by step to obtain the perfect formula for it. Highly recommended!