The 4-step campaign optimisation framework
1. LinkedIn outreach - measuring invitations sent and accepted
Measuring the number of new people added to your funnel, as well as the number of accepted invitations.
2. Email outreach - measuring emails sent, delivered & opened
Examining the number of emails sent in the email campaign, how many are received, and opened by the recipients.
3. Measuring response rates
Taking a look at how many people engaged with your campaign, and their responses.
4. Measuring meeting quantity and quality
The number of people who schedule a meeting with you, as well as the quality of it.