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B2B Copy Crafting
Course introduction
Welcome to the message crafting course! 🐝🐝🐝
Understanding the copy crafting framework
1. Copy crafting introduction (8:21)
2. Defining your campaign goals (5:27)
3. Creating your message strategy (14:10)
4. Crafting your messages (4:45)
5. Copy crafting framework wrap up (4:17)
Implementing the copy crafting framework
1. B2B outreach message crafting in short (5:06)
2. Case study - Outreach messages for a marketing agency (37:54)
3. Case study - Outreach messages for a conversion optimization agency (10:25)
4. Case study - Outreach messages for an Amazon vendor central management agency (8:55)
5. Case study - Outreach messages for an IT staffing agency (7:38)
6. How to improve your B2B message creation (WOEXA case study) (64:15)
Knowledge library - resources, templates and FAQs
1. Copy crafting workbook
2. Copy chapter from Sweet Leads
3. BizzBee knowledge library
4. External links
5. Copy crafting client examples
Course quiz
B2B Copy Crafting course quiz
3. Case study - Outreach messages for a conversion optimization agency
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