The 4-step copy crafting framework
1. Research and understand your ideal target audience well
Deep understanding of your target audience will enable you to learn how to strike up conversations with them, and identify their pain points.
2. Defining your goals
Instead of closing clients, your goal should be to inspire as many prospect responses as possible, moving into conversations with cold prospects.
3. Message strategy
Here you will figure out the best channels for your outreach, and the marketing assets you can deliver to spark the prospect's engagement.
4. Message crafting
Writing your messages in a style that matches your outreach channel: informal or formal, LinkedIn or email.