How to craft a meaningful copy that resonates, and increases prospect engagement?


First impressions make the most lasting impressions, and based on that in exchanging messages, prospects will determine weather to start talking business with you or not.

To leave the best possible impression, and spark meaningful business engagement, you must:

  1. Know which audience you're targeting, and your messaging goals.
  2. Formulate a message strategy that works.
  3. Craft messages in styles matching your outreach or communication channels.

What do our students have to say?

Throughout the duration of this course I have gained a lot of knowledge and practical strategies that will be beneficial to me and my business. Hat off to you Dancho! You have helped me understand my business’ strengths and weaknesses and how to use that to get the ideal leads for me.
I must say incredibly insightful course! If you want to dive further into the world of leads and ICP then look no further. Dancho’s expertise will guide you in the best way possible!
I found the course interesting, challenging and most of all, valuable! My knowledge about ICP has increased tremendously. Thank you for making the course so enjoyable! It exceeded my expectations.

After taking this copy crafting course you will be able to:


1. Determine your message goals

Understand why your message and campaign goals should not be to sell or make a pitch

2. Plan a successful message strategy

Figure out the message styles that are most likely to spark prospect engagement and response

3. Select the best channels for your outreach and messaging efforts

Determine which messaging channel will get you the best results - is it LinkedIn or email, or maybe both?

The 4-step copy crafting framework


1. Research and understand your ideal target audience well

Deep understanding of your target audience will enable you to learn how to strike up conversations with them, and identify their pain points.

2. Defining your goals

Instead of closing clients, your goal should be to inspire as many prospect responses as possible, moving into conversations with cold prospects.

3. Message strategy

Here you will figure out the best channels for your outreach, and the marketing assets you can deliver to spark the prospect's engagement.

4. Message crafting

Writing your messages in a style that matches your outreach channel: informal or formal, LinkedIn or email.

Meet your coach


Dancho Dimkov, MSc Executive MBA CMgr CMC is a B2B outreach consultant, serial entrepreneur and dedicated growth enthusiast. He is on a mission to help SMEs grow while taking into consideration their limited budgets.

His entrepreneurial spirit shone in early childhood, and at just 22 years old he was recognised as a ‘Global Innovator for 2009’. This award brought him speaking engagements at major events in different corners of the world, from Finland and India to Brazil and beyond.

From being a digital nomad to running a lucrative company, he’s committed to figuring out all the ins and outs of the outreach process. And he’s not afraid to face his fears. “As a founder of a bootstrapped consulting company, I can divulge that my main fear was not ensuring enough revenue to cover our monthly costs and not having some extra for investment in growth.”

Helping 450+ worldwide clients led him to the ‘40 under 40 award’ and gave him the foundation and the needed proof for the 6 step ZZ framework.

3-layer approach

Copy crafting framework
Copy crafting framework

Strategic, high-level overview of how to craft outreach messages, the framework elements, and its uses.

How to do it
How to do it

A step-by-step guide on how to craft meaningful outreach messages that spark conversation and engagement.

Resources & templates

A set of resources, tools and templates that will guide you through the outreach message crafting journey.

Course Content

  Course introduction
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  Understanding the copy crafting framework
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  Implementing the copy crafting framework
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  Knowledge library - resources, templates and FAQs
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  Course quiz
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Ready to redefine your business?

Join the HIVE!

Dancho’s course for defining the ideal B2B client, takes an interesting and easily-understandable approach in explaining how to adjust your mindset, and focus on the types of clients that are most likely to need and buy your offering.
I loved every piece of it. Opened my eyes on where to look for my ICP
Dancho is one dedicated and sharp entrepreneur who explained everything in detail, in such a short amount of time. I don’t think anyone could have done it better! I can’t wait for future courses and lessons. Great job!
I must admit that I knew very little of it before I enrolled in this course. Dancho does a great job of explaining all of the steps required. From Identifying the market strengths and opportunities - to deciding on the conversation starters later on. All in all, a great course worth every penny.
I found this course so helpful; it gave me a good grounding understanding in the basics and all I need to know about the ICP. It was an interesting, challenging, and a rewarding experience. I can’t wait for the next courses offered in this area.
I love how informative this course is. It helped me understand how important it is to create an ICP, leading me step by step to obtain the perfect formula for it. Highly recommended!