B2B Outreach Optimization Process

A good rule of thumb for success, in general, is to never stop learning. Experts are not born. They are people who constantly learn and stay disciplined while practicing their skills. While I like to think of myself as a B2B outreach expert, I am, also, constantly learning new things. There are new trends emerging every day. New tools are being discovered. I mean, look at you. You are here. That means you have taken your first step towards success. Good job!

While we are at success, it’s of the essence to point out that optimizing your outreach campaign is key to its success.

Measuring the key metrics of your campaigns is one of the steps to extract insights that further enhance your outreach efforts or identify areas of improvement in your outreach process.

What better way to learn and expand your knowledge than by doing it yourself?

Outreach Campaign Execution

Welcome to the other side!🌌And that is the email and LinkedIn campaign execution. At this point, you're 90% prepared for launching! But wait!✋🏻 There are some formalities you need to sort out first. Before "jumping" to that, you need to be aware of a couple of aspects and keep them in consideration. More specifically:

1. Outreach Automation

Are you more fond of automation tools?🤔 Or, are you more old-fashioned, preferring to do it all manually?🤨

For example, if you're an employee or a part of an SDR team, the manual is the suitable way.

But, if you're a CEO, or a management consultant - an automation tool will save you a lot of time.

 2. Campaign Execution

I'll divide this part, into two sections. 

1. Campaign execution for email and
2. Campaign execution on LinkedIn.

 Campaign execution for email

●       Configure your email,

●       Get your email messages ready,

●       Prepare your database, and 

●       LAUNCH!

Campaign execution on LinkedIn

●       Optimise your LinkedIn profile,

●       Setup the LinkedIn messages,

●       Prepare your database, and 

●       LAUNCH!

I'm well aware that the "launch" button may seem frightening and overwhelming. But hey, that's why I'm here!😁 My mission is to properly educate you, inform you, prepare you and encourage you. Because, if I could do it, so can YOU!✊🏽

Campaign Execution

This is the illustration showing the preparatory steps and aspects you need to configure to ensure a successful outreach campaign launch. Essentially, the outreach communication channels must be prepped-up and ready to go, the outreach messages themselves should be also ready to go out the door, and lastly, the database for your prospects needs to be correctly configured, ensuring a smooth campaign execution. Also, don't forget about campaign automation!