I tried outreach, failed. I tried again, failed again. It took me years to master the outreach process for my company - BizzBee Solutions.
Then I started offering outreach as a service, thinking that what worked for my business, will work for others. I failed miserably.
But after working with numerous clients, I uncovered a pattern that could work. I've tested my outreach framework with 450+ clients, in almost any vertical, globally, and it did work.
I wrote the framework into a book - "Sweet Leads". The book was an instant hit, it even became an Amazon Best Seller.
But the book has limitations, as it is pure text. I needed a better way to deliver everything I knew about B2B sales - introducing the Academy - introducing the Prospecting Hive.