Importance of following outreach campaign execution steps


These steps are here to make sure that:

  1. Your outreach campaign is capable of attracting and reaching through to prospects.
  2. Bringing accuracy and consistency by automating specific campaign tasks.

What do our students have to say?

Throughout the duration of this course I have gained a lot of knowledge and practical strategies that will be beneficial to me and my business. Hat off to you Dancho! You have helped me understand my business’ strengths and weaknesses and how to use that to get the ideal leads for me.
I must say incredibly insightful course! If you want to dive further into the world of leads and ICP then look no further. Dancho’s expertise will guide you in the best way possible!
I found the course interesting, challenging and most of all, valuable! My knowledge about ICP has increased tremendously. Thank you for making the course so enjoyable! It exceeded my expectations.

After taking this LinkedIn & email campaign execution course you will be able to:


1. Set up various campaign automations

Decide which automation tools to use based on your specific outreach campaign

2. Attract prospects and improve your outreach

Configure your LinkedIn profile and email in a way that prospects want, and are interested to engage with you.

The 4-step campaign execution framework


1. Email configuration (email outreach)

Learn how to acquire the tools needed for your email outreach campaigns' success by having a new warmed up email, alongside automation tools.

2. Strong LinkedIn profile

Learn how to attract prospects and get more outreach results, by having a discoverable and polished LinkedIn profile.

3. Message set-up

Discover how to set up and fine-tune your message sequences, and delays.

4. Database set-up

Learn how to properly store your gathered prospects in your database using the CSV format.

Meet your coach


Dancho Dimkov, MSc Executive MBA CMgr CMC is a B2B outreach consultant, serial entrepreneur and dedicated growth enthusiast. He is on a mission to help SMEs grow while taking into consideration their limited budgets.

His entrepreneurial spirit shone in early childhood, and at just 22 years old he was recognised as a ‘Global Innovator for 2009’. This award brought him speaking engagements at major events in different corners of the world, from Finland and India to Brazil and beyond.

From being a digital nomad to running a lucrative company, he’s committed to figuring out all the ins and outs of the outreach process. And he’s not afraid to face his fears. “As a founder of a bootstrapped consulting company, I can divulge that my main fear was not ensuring enough revenue to cover our monthly costs and not having some extra for investment in growth.”

Helping 450+ worldwide clients led him to the ‘40 under 40 award’ and gave him the foundation and the needed proof for the 6 step ZZ framework.

3-layer approach

Campaign execution Framework
Campaign execution framework

Strategic, high-level overview of the outreach campaign execution framework's elements, and its uses.

How to do it
How to do it

A detailed guide on how to execute each key step prior to your outreach campaign execution.

Resources & templates

A set of resources, tools and templates that will guide you through the steps of your campaign execution journey.

Ready to redefine your business?

Join the HIVE!

Dancho’s course for defining the ideal B2B client, takes an interesting and easily-understandable approach in explaining how to adjust your mindset, and focus on the types of clients that are most likely to need and buy your offering.
I loved every piece of it. Opened my eyes on where to look for my ICP
Dancho is one dedicated and sharp entrepreneur who explained everything in detail, in such a short amount of time. I don’t think anyone could have done it better! I can’t wait for future courses and lessons. Great job!
I must admit that I knew very little of it before I enrolled in this course. Dancho does a great job of explaining all of the steps required. From Identifying the market strengths and opportunities - to deciding on the conversation starters later on. All in all, a great course worth every penny.
I found this course so helpful; it gave me a good grounding understanding in the basics and all I need to know about the ICP. It was an interesting, challenging, and a rewarding experience. I can’t wait for the next courses offered in this area.
I love how informative this course is. It helped me understand how important it is to create an ICP, leading me step by step to obtain the perfect formula for it. Highly recommended!