Importance of prospect nurture

The nurture process starts when a cold prospect responds to your outreach campaign.

There are many nurture obstacles you need to overcome in moving your prospect from a campaign responder to an actual meeting.

Prospect nurture is the guidebook for overcoming these obstacles, and getting you that scheduled meeting.

What do our students have to say?

I found the course interesting, challenging and most of all, valuable! My knowledge about ICP has increased tremendously. Thank you for making the course so enjoyable! It exceeded my expectations.

After taking this nurturing course, you'll be able to:

1. Successfully navigate prospects to a meeting

Showing understanding and knowledge of your prospects, paves the way for moving a campaign responder to a scheduled meeting.

2. Communicate with your prospect at each nurture obstacle

Knowing what to say, when to say, and what to ask brings you a step closer to scheduling meetings with your prospects.

3. Learn how to maintain prospects interested, even when they say "no"

Don't write off prospects that seem initially uninterested, there are ways to make them change their mind.

The 6-step nurturing framework

1. Response obstacle

If you've prepared your cold outreach properly, there is little to worry here.

2. Problem obstacle

You have to make sure that the prospect states they have a problem that needs solving before clearing this obstacle.

3. Solution obstacle

Presenting your solution as superior to the alternatives.

4. Meeting obstacle

Convincing your prospect why they should work with you and not the competition.

5. Transfer obstacle

If someone other than you is meeting the prospect, you need to ensure a smooth handing of the relationship.

6. Marketing support

Exposing your prospect to supporting marketing materials can booster your nurturing effort.

Meet your coach

Dancho Dimkov, MSc Executive MBA CMgr CMC is a B2B outreach consultant, serial entrepreneur and dedicated growth enthusiast. He is on a mission to help SMEs grow while taking into consideration their limited budgets.

His entrepreneurial spirit shone in early childhood, and at just 22 years old he was recognised as a ‘Global Innovator for 2009’. This award brought him speaking engagements at major events in different corners of the world, from Finland and India to Brazil and beyond.

From being a digital nomad to running a lucrative company, he’s committed to figuring out all the ins and outs of the outreach process. And he’s not afraid to face his fears. “As a founder of a bootstrapped consulting company, I can divulge that my main fear was not ensuring enough revenue to cover our monthly costs and not having some extra for investment in growth.”

Helping 450+ worldwide clients led him to the ‘40 under 40 award’ and gave him the foundation and the needed proof for the 6 step ZZ framework.

3-layer approach

Nurturing framework
Nurturing framework

Strategic, high-level overview of the nurturing process, its framework elements, and uses.

How to do it
How to do it

A step-by-step guide on how to overcome each nurturing obstacle.

Resources & templates

A set of resources, tools and templates that will guide you through the nurturing journey.

Course Content

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Join the HIVE!

I loved every piece of it. Opened my eyes on where to look for my ICP
Dancho is one dedicated and sharp entrepreneur who explained everything in detail, in such a short amount of time. I don’t think anyone could have done it better! I can’t wait for future courses and lessons. Great job!
I must admit that I knew very little of it before I enrolled in this course. Dancho does a great job of explaining all of the steps required. From Identifying the market strengths and opportunities - to deciding on the conversation starters later on. All in all, a great course worth every penny.
I found this course so helpful; it gave me a good grounding understanding in the basics and all I need to know about the ICP. It was an interesting, challenging, and a rewarding experience. I can’t wait for the next courses offered in this area.
I love how informative this course is. It helped me understand how important it is to create an ICP, leading me step by step to obtain the perfect formula for it. Highly recommended!